Section outline

    • beforeBefore Class

      Readings

      Lustig, Chapter 5
      Chapters 3 and 4, Gladwell, M., The Tipping Point: How Little Things Can Make a Big Difference. 2000, New York: Little, Brown and Company. [On reserve, Call # HM1003.G53 2000]


      Suggested Readings
      Niederdeppe, J., M. Farrelly, and D. Wenter, Media advocacy, tobacco control policy change and teen smoking in Florida. 2005, Tob Control, 16: 47-52. http://tobaccocontrol.bmj.com/cgi/reprint/16/1/47
      Rothman, A. and P. Salovey, Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing. 1997, Psychol Bull, 121(1): 3-19. http://content.apa.org/journals/bul/121/1/3


      Smith, K. and M. Wakefield, Textual analysis of tobacco editorials: how are Key media gatekeepers framing the issues? 2005, Am J Health Promot, 19(5): 361-68.

    • optionalOptional

      Recommended Readings:

      Gladwell, M., The Tipping Point: How Little Things Can Make a Big Difference. 2000, New York: Little, Brown and Company. [On reserve, Call # HM1003.G53 2000]


      Quick, B, B. Bates and S. Romina, Examining Antecedents of Clean Indoor Air Policy Support: Implications for Campaigns Promoting Clean Indoor Air. Health Commun, 2009 24: 50-59. http://pdfserve.informaworld.com/548832_770849120_908584641.pdf