Tuesday, May 22, 2018; 1:15 PM - 2:45 PM
Section outline
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Lecture:
Good Endings: the Results and Discussion Sections of Research Manuscripts
and
Being Newsworthy: Sharing your Study Results with the Lay Press
Faculty: Alison Huang, MD, MAS; Margot Kushel, MD; and Laura Kurtzmann
Location: Mission Hall 1400The first half of this session will focus on preparing results discussion sections for research manuscripts. We will examine strategies for drafting results and discussion sections that highlight the most important study findings without restating information from the results, acknowledge the limitations of the research without undermining its strengths, and guide readers in interpreting study findings in the context of previous work.
The second half of this session (led by Dr. Margot Kushel) will focus on strategies for disseminating study results in the lay press, including working with university media officers to prepare concise but engaging press releases, summarizing study results in a way that is both scientifically appropriate and easy for lay audiences to digest, and addressing subsequent questions, interview requests, and comments from reporters, media outlets, and the public. We will discuss how to decide whether a study is "newsworthy", when to start preparing a press release for a study, and how to respond to time-sensitive media inquiries about their research.
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Lecture slides--Good Endings File
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Lecture slides-- Being Newsworthy File
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Kwok R. Communication: Two minutes to impress, Nature, 494, 137-138 (2013) doi:10.1038/nj7435-137a URL