Thursday, April 18, 2019; 8:15 AM - 9:15 AM
Section outline
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Lecture: Approaches to understanding the gap between evidence and practice - emphasis on perspectives from social sciences
Draw from major theoretical perspectives that emerge from traditions outside of health; social networks; random utility theory, cognitive biases; marketing; social proof. Epi framing: same as above.
Faculty: Elvin Geng
Location: Mission Hall 1406
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Ashraf, Nava. "Rx: human nature." Harvard business review 91.4 (2013): 119-23. File
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Cialdini RB, Goldstein NJ. Social influence: Compliance and conformity. Annu. Rev. Psychol.. 2004 Feb 4;55:591-621. File
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Valente TW. Network interventions. Science. 2012 Jul 6;337(6090):49-53. File
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Hallsworth, Michael, et al. Provision of social norm feedback to high prescribers of antibiotics in general practice: a pragmatic national randomized controlled trial. The Lancet 387.10029 (2016): 1743-1752. File