Assignment 3
1.Using the components of the diffusion of innovations develop an outline for a strategy you might use for diffusing an innovation related to your work. Describe your rationale for choosing different components to emphasize.
2. How might the community mobilization models and empowerment strategies presented be relevant in your work? Which aspects would you be most interested in developing?. Who would you work with to develop a strategy? Which of the two strategies do you think is more suited to your areas of interest? Why?
3. Please choose one of the following to answer based on the case study readings.
Kumar case study
The authors state, “The limited success of large-scale studies of behavior change interventions has been attributed to poor consideration of the social context that shapes behavior while treating individual health behaviors as stand alone entities:
Please comment on how well you think the researchers addressed social context for the interventions they developed and in their evaluation. Do you agree that the interventions were co-developed?
Althabe case study
The authors state, “The selected intervention strategies used the conceptual framework of diffusion of innovations, and were documented as effective in changing behavior, and were tailored according to formative research.”
Please select one of the intervention strategies used and develop a diagram of the proposed behavior change, linking DOI with at least one of the behavior change theories discussed in class.
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