Section outline

  • Lecture: Behavior Change Theory: Social Marketing and Behavior Change Interventions

    This lecture will describe the principles of social marketing as they relate to health behavior change theories and discuss tools for social marking-based interventions through the use of examples.

    Faculty:  Sara Ackerman

    Location:  Mission Hall 1109 (1st Floor)

    • Session Audio/Video Recording (Access restricted to registered students):

    • Required Reading:

    • Luck 2009 File
      Not available unless: Your ID number contains 02
    • Pfeiffer 2004 File
      Not available unless: Your ID number contains 02
    • NSMC Undated File
      Not available unless: Your ID number contains 02
    • Langford 2013 File
      Not available unless: Your ID number contains 02

    • Optional Reading:

    • Youth Speaks URL
    • Commune URL
    • Flu Vaccine Awareness Campaign URL
    • IntroSocialMarketing SAckerman 10-2014 File