Thanks Christina, this is really interesting.
It sounds like the behavior that you are targeting is actual ordering of the screening test by providers. This certainly seems like the most logical place to intervene. I'm wondering though if there are any studies describing the reasons for non-screening. I would assume that in many cases the screening tests are simply not ordered, but perhaps there are also other structural, economic, etc reasons as well) (e.g. lack of insurance, expensive co-payments). Very interesting and looking forward to seeing how this progresses.