Heidi,
Nice job focusing part 1 on your L&D staff.
Section A is very well done. As you build-out your education/awareness and marketing campaign with the L&D staff, you will likely consider multiple platforms and tools for moving your L&D staff from contemplation to action… but this is where you start for sure.
PER Worksheet… you can build this out a little more, for example
KNOW: what facts and perspectives about positive patient responses and outcomes do you want L&D to know about.
BELIEVE/VALUE: what beliefs and values do you want to instill that align with the doula program? These can be “patient-centered” care values; or removing erroneous beliefs that a doula program might somehow disrupt their OB-patient relationship, etc.
INTENTION: include an intention to offer or request doula services from their hospital administration.
I see under the Positive and Negative Reinforcement some of the concepts I was suggesting you also deliver as part of your Predisposing components. They can live in both areas. The educational/marketing strategy includes describing these key outcomes, and then when you turn the program on, make sure that you measure and feedback these key outcomes to your L&D staff.