Section outline

  • Lecture: Application of Behavior Change Theory: Social Marketing and Behavior Change Interventions

    This lecture will describe the principles of social marketing as they relate to health behavior change theories and discuss tools for social marking-based interventions through the use of examples.

    Faculty:  Sara Ackerman

    Location:  China Basin 6702

    • Slides Social Marketing

    • Session Audio/Video Recording (Access restricted to registered students):

    • Required Reading:

    • Required Reading Folder

    • Optional Reading:

    • Optional Reading Folder

    • Theory & Conceptual Frameworks:

    • Assignment:

    • Assignment per email to Sara Ackerman