Interesting article Ruby!
I especially like the last sentence "So while it's interesting to hear that women are less likely to die of heart disease if they have a partner, no one's going to go out to find one in order to have a marginally better chance of making it to old age"
It potentially speaks to the publics desire for predictors that can be intervened upon.
Its a scary reminder that the when overwhelmed by data, the media and public may lose their trust of epidemiology!