1. Considering the protocol you are developing: identify the process and outcome indicators associated with the program and briefly describe an approach to measuring each.
The intervention in my protocol is an educational video. This video will be made available on youtube.com and it will be distributed to social media subscribers (facebook, twitter, tumbler, instagram (yes, they have an instagram page) of LGBT community organizations, as well as the SF Department of Public Health. We can track how many views have been made on youtube, but we can’t track how many views have been made on other social media sites.
Our overall outcome would be increased enrollment by young adults in HIV vaccine research. This could possibly be tracked by asking an interview question on enrollment of a vaccine trial as to how they found out about vaccine research and note if the educational video was their source.
Our overall impact, which will not be tracked directly, would be decreased transmission of HIV.
2. Define one or more “intermediate” outcome measures (reflecting changes in environment, organizational culture, systems of care, patient or public behavior, and/or clinician behaviors) that can inform you about the mechanism by which your intervention achieves its downstream effect on health or inform you about the acceptability of your intervention.
At the end of the educational video, there will be a phone number that they can contact if they want to learn more about HIV vaccine research. We can track how many people call that number and how many of them identify the video as the source.